Window of Opportunity; Sense of Urgency

Marketing and Product Managers that handle brands for major corporations like NuSkin, utilize statistical patterns to track and mark product life cycles. The statistical pattern used to track consumable/reusable products like ageLOC/Galvanic Spa/Tru Face Essence Ultra is the traditional "bell curve". Describing the bell curve - it is moving upward slowly, then turns rapidly upward in an explosive pattern and levels off, or plateaus. These three NuSkin products were released in mid-January 2009 of this year. Today, we are in the slow growth period, but are rapidly approaching that explosive growth period, where the pattern turns substantially upward. The "window of opportunity" is probably two to three years. What's the point? From a product managers point of view, now is the best time to invest and get involved with the NuSkin products, because we are at or in the pre-growth part of the bell curve.

In building an organization, there is a "sense of urgency" for two reasons. First, is the window of opportunity in the product life cycle pattern described above. Distributors want to bring others into their organizations during the pre-growth stage, when competition is less and opportunity to leverage products is at their greatest. Second, these are emotional and consumable products. Like all products developed, marketed and sold to the baby boomers, this targeted market is right for staying healthier and looking younger. Companies and people have made millions developing, promoting and selling products to the 90 million baby boomers in the US alone.